As technology continues to transform multifamily operations, many organizations are looking to explore leasing centralization. Fogelman’s Chief Administrative Officer Melissa Smith was recently interviewed on the topic by Multifamily Executive Magazine.
The article discusses how multifamily companies are adopting centralized approaches to improve efficiency. This involves using technology for tasks such as lease approvals, rent collection, and maintenance management, often handled remotely or by specialized teams. Companies like Fogelman, Gables Residential, IMG, and Global Integrity Realty are restructuring roles, creating centralized hubs, and using systems installed during the pandemic. Key lessons include clear communication with employees, the necessity of human oversight, testing new technologies, and occasionally relying on old-school solutions like spreadsheets.
For more details, read the full article here.
