In the article “Tech Up Your Talent Game: The Future of Multifamily HR,” Leah Jensen, senior vice president of human resources at Fogelman Properties, discusses how technological advancements are transforming talent management in the multifamily industry.
She highlights the role of artificial intelligence (AI) in enhancing recruitment by streamlining resume screening, candidate matching, and preliminary assessments, allowing hiring managers to engage in more meaningful conversations with candidates. Jensen also emphasizes the importance of mobile optimization and social media integration, noting that nearly 70% of job seekers use mobile devices to apply for roles, and features like LinkedIn’s #OpenToWork banner facilitate quicker applications.
To improve employee retention, she advocates for immersive training technologies, such as virtual reality (VR) simulators, which enable maintenance teams to safely practice troubleshooting complex systems, thereby reducing turnover rates. While acknowledging the benefits of predictive and generative AI in anticipating hiring needs and automating tasks, Jensen stresses the necessity of human oversight to maintain quality and prevent biases.
She concludes that a balanced approach to adopting these technologies is essential to complement human expertise and achieve long-term success in workforce management.
