In the article “Leasing Roundtable: Closing Techniques From Multifamily Pros,” Patrick Nankivell, leasing manager at Fogelman Properties, emphasizes the importance of building rapport with prospective residents. He advises leasing professionals to engage in genuine conversations to understand prospects’ needs and preferences, which can lead to more personalized and effective presentations of the property.
Nankivell also highlights the significance of timely follow-ups, suggesting that prompt communication demonstrates attentiveness and can be pivotal in a prospect’s decision-making process. By focusing on these relationship-building strategies, Nankivell believes leasing agents can enhance their success in closing deals.
