In the article “3 Digital Strategies Multifamily Marketers Can Implement for Better ROI,” David Caffey emphasizes three key approaches to enhance marketing performance in the multifamily sector. First, he underscores the enduring importance of a community’s website as the central hub for online lead generation, advocating for investments in design, functionality, and mobile optimization to ensure a seamless user experience.
Second, Caffey highlights the critical role of local search, particularly through Google Business Profile, in boosting property visibility. He recommends maintaining complete profiles, actively generating and responding to resident reviews, and utilizing available features to showcase property amenities.
Lastly, he advises marketers to focus on fundamental principles, such as understanding the target audience through traditional market research, to inform effective SEO strategies and content development. By adhering to these strategies, multifamily marketers can achieve a higher return on investment and distinguish their properties in a competitive market.
To read the full article, head over to Multifamily Executive.
